CHAPTER 8

Investor and Financial Relations

Overview of chapter

Investor and Financial Relations
Investor relations is a specialized part of corporate public relations that builds and maintains mutually beneficial relationships with shareholders and others in the financial community to maximize market value.

Research
The aim is understanding the publicity in a financial and investment community
Understand the need for communicating with the community

Understand the makeup of of the community as a target audience

Audience
Shareholders and potential shareholders
Security analysts
Investment counselors
Financial Press
The SEC 
    

Objectives
Impact objectives
About informing or influencing the attitudes and behaviors of financial community

Output objectives
About distribution of materials and other forms of programing as needed

Programming

Usually annual shareowners‘ meetings, open houses, special meetings with analysts and promotional events

Uncontrolled media and Controlled media
News releases, newsletters, printed materials, website information, speeches, all targeted at specific targeted audience of the financial community

Evaluation
Evaluation of investor relations should a review of the specific  state objectives and measure each one appropriately.