Notes, COMM 436

Wilcox, D.L. & Reber, B.H. (2015).  Public relations writing and media techniques (8th ed.).  Boston, MA: Pearson (ISBN:978-0134010496)

 

Chapters 1 and 2 – Getting Organized for Writing and Persuasive Writing

Chapter 18 – Planning Programs and Campaigns

Chapter 19 Measuring Success