Notes – Public Relations Cases


Here you find notes for Public Relations Cases, mainly outlines.
This is the ninth edition.  Book reference link

Assigned Reading – Read the chapters for complete understanding, along with case studies.

Be prepared – Students need to be prepared to talk about  topics from each chapter  in class.


Chapters 1 and 2, Overview and Four Step Process: ROPE

Chapter 3, Media Relations

Chapter 4, Social Media

Chapter 5, Internal Communication

Chapter 6, Community Relations

Chapter 7, Public Affairs and Government Relations

Chapter 8, Investor and Financial Relations